I’m a family man with an amazing wife and three young kids. Have always loved and studied art and the pursuit of beautiful visual statements. Majored in 3 Unit Art Theory and studied Graphic Design before starting a creative career in the deep end at one of Sydney’s premier Graphic Reproduction houses. I also have a passion for efficiency, innovation and technology which drives costs down and allows me to lead change in my own business and for my clients.
Starting out in 1995 as a pioneer Photoshop Retoucher in Sydney, I’ve honed and developed my skills across commercial, fashion, beauty and editorial retouch. With over 20 years as a professional retouch artist, I’ve seen it all and done it all, flawlessly!
I have collaborated with Art Directors on thousands of professional photographers’ work in commercial and editorial spheres. My full-time career has spanned prestigious corporate clients and magazines to managing teams of retouchers, freelancing across Sydney and holding retouch training days for hundreds of designers.
I was fortunate to be taken under the wing of legendary surf & studio photographer Tony Nolan over 15 years ago. It was the catalyst for expressing a passion in philosophy, creativity, art, and form though the lens.
Being appointed manager of Photography for a large magazine publisher, EMAP Australia in 2006, gave me an amazing opportunity to build the foundation for a unique, polished style built from the best photographic attributes from a broad range of very talented, traditional photographers.
As Hello PRO Photo
With anyone able to call themselves a photographer your business risks just receiving a series of random snaps that won’t resonate with potential clients nor does stock photography.
Behind the scenes innovative approaches to image capture and post processing are applied to offer a cheaper, faster and more superior outcome. Metadata and SEO is injected and the latest trends applied in a practical and cost effective way, such as 360 virtual tours and video walk throughs.
For distinctive and professionally crafted imagery, on brief, story driven and with deliverable outcomes, say Hello PRO Photo.